I'm
Mario Castañeda
INNOVATIVE MARKETING AND DESIGN STRATEGIST
Marketing Director | Brand Strategist | Content Creator | CMO | Digital Marketing Management | Passionate Problem Solver | Google Ads | Google Analytics | Social Media Management | Copywriting | Art | SEO | SEM
01 SKILLS
Knowledge and Skills
MARKETING
90%
MANAGEMENT
95%
CREATIVITY
100%
ADVERTISING
90%
GRAPHIC DESIGN
95%
COMMUNICATION
90%
ADOBE SUITE
90%
Data-driven Senior Marketing Leader with 18 years of experience driving growth, brand strategy, demand generation, and digital marketing across global markets. Proven expertise in paid media, social media, content marketing, creative direction, and affiliate marketing. Adept at developing high-impact campaigns that enhance brand engagement and revenue. Skilled in SEO, CRM automation, AI-powered marketing, and marketing automation to optimize conversion rates. Fluent in English (C1), Spanish (native), and basic French.
Hold an M.S. in International Marketing Direction, a B.A. in Communication and Graphic Design, and an Ed.S. in Neuro-marketing.
02 PORTFOLIO
03 EXPERIENCE
2023-2024 - Remote / Maryland, USA
Heartland Farms
(Five Star Home Foods LLC)
Marketing and Design Specialist
-
Increased brand engagement by 25%, driving improved customer retention.
-
Launched ad campaigns that improved conversion rates by 20%, aligning marketing with audience insights.
-
Managed cross-channel marketing, integrating social media, email, and performance marketing to enhance ROI.
-
Revamped brand identity, improving recognition and trust by 30%.
2022-2023 - Remote / New York, USA
Simplenight
Marketing/Creative Director/UI/UX Consultant
-
Secured top 6 Google rankings, improving search visibility and traffic.
-
Increased customer retention by 20% through innovative digital loyalty campaigns.
-
Enhanced user experience by 30%, implementing strategic UI/UX improvements.
-
Optimized digital funnels, increasing conversion rates by 25% through targeted optimizations.
2014-2015 - GT
Social Security (IGSS)
Team Lead of Communication and Design
-
Revamped branding, boosting public engagement by 30%.
-
Led a team of 5 designers, enhancing productivity and collaboration.
-
Optimized web development, reducing loading times by 50%.
-
Strengthened digital presence, driving a 25% increase in social media interaction.
-
Executed communication strategies, improving message clarity and reach.
2012-2013 - Remote / MX
ÁGUILA LIBRE ADVERTISING
Design Manager
-
Developed branding strategies, boosting recognition by 35%.
-
Designed advertising content, increasing audience engagement by 40%.
-
Led creative teams, optimizing collaboration and project delivery.
-
Innovated web & app design, improving user satisfaction by 20%.
-
Notable Clients: La Roca Hostal, Spanish Council of Guatemala, Venezia Consultants.
2011 - GT
Tactics Advertising Agency
Designer, Producer and Animator
-
Created 2D/3D animations, improving client engagement by 25%.
-
Developed advertising materials, strengthening brand identity.
-
Implemented annual strategies, increasing marketing effectiveness by 30%.
-
Designed interactive content, boosting customer retention.
-
Executed creative projects, ensuring high-quality brand visuals.
Lawton Lighthouse, LLC
Chief Marketing Officer Consultant (CMO)
-
Increased sales by 35% through high-impact product launch campaigns.
-
Enhanced cost efficiency by 20% by optimizing marketing budgets and resource allocation.
-
Doubled organic reach and engagement with advanced SEO and digital marketing strategies.
-
Developed strategic marketing plans, ensuring brand alignment with business goals.
2023 - Remote / Iowa, USA
2015-2022 - Remote / California, USA
PAYPAL
Marketing and Art Director
-
Expanded PayPal’s presence in 54 countries, increasing market reach by 60%.
-
Led European launch campaigns, achieving a 15% ROI increase and conversion growth.
-
Reduced marketing costs by 10% while improving campaign performance and positioning.
-
Boosted global engagement by 50%, leveraging multi-channel marketing strategies.
-
Grew social media audience by 60%, executing targeted content and influencer campaigns.
2013 - GT
Civil Aviation (DGAC)
Team Lead of Art and Web Master
-
Redesigned brand identity, improving brand perception by 40%.
-
Led web development, increasing website traffic by 30%.
-
Enhanced UX/UI, raising user engagement by 50%.
-
Created corporate materials, strengthening brand communication.
-
Managed design team, improving project efficiency by 35%.
2012-2013 - GT
EBclosion Marketing Agency
Creative and Graphic Designer​
-
Designed 2D/3D animations, enhancing concept communication by 40%.
-
Built e-commerce solutions, improving UX and transactions by 35%.
-
Developed mobile apps, increasing user engagement by 20%.
-
Created marketing visuals for Claro, Coca-Cola, Kellogg's & more.
-
Optimized UI/UX, ensuring higher conversion rates.
Ticombo GmbH
Paid Media, Social Media, Digital Marketing, Affiliate Marketing & Brand Manager
-
Led all marketing operations, overseeing paid media, social media, content strategy, affiliate marketing, and brand management to drive revenue growth.
-
Increased ad revenue by 35% through optimized multi-channel paid media campaigns (Google Ads, Meta, LinkedIn).
-
Boosted engagement by 40% by launching data-driven social media and content strategies.
-
Developed and managed an affiliate marketing program, growing revenue by 45%.
-
Spearheaded brand positioning, ensuring consistent messaging across platforms.
-
Enhanced conversion rates by 30% via CRM automation and audience segmentation strategies.
-
Integrated SEO and SEM best practices, increasing organic traffic by 45%.
-
Conducted performance analysis and data-driven optimizations, aligning campaigns with business goals to maximize ROI.
07/2024 - Present / Berlin, Germany
