ANDRÉS "MARIO" CASTAÑEDA
I build marketing systems that turn complexity into
measurable growth.
Global Digital Marketing and Growth Leader with 20 years of experience across affiliate partnerships, paid media, CRM, brand and AI-enabled marketing operations.
20
Years of
Experience
54
Countries supported
12
Languages coordinated
7 yrs
PayPal and Xoom
01 ABOUT
Strategy, data and creativity working as one system.
I'm a global digital marketing and growth leader who connects commercial judgment, analytics, creative direction and hands-on execution.
My career includes seven years supporting PayPal and Xoom, as well as leadership roles in international marketplaces, technology companies and growth-stage businesses across the Americas, Europe and Asia.
I turn fragmented channels and complex challenges into cohesive marketing programs built around clear priorities and measurable business outcomes.
02 EXPERTISE
Integrated expertise for modern growth challenges.
Connecting strategy, execution and technology across the marketing ecosystem.
01
​
Global Digital Marketing Strategy
Integrated roadmaps that connect commercial priorities, audiences, channels and measurable outcomes across international markets.
04
​
CRM and Lifecycle Marketing
Customer journeys, segmentation and automated communications designed to strengthen conversion, engagement and retention.
02
​​
Affiliate and Partnership Growth
Partner ecosystems, affiliate programs and scalable acquisition channels aligned with business objectives and brand standards.
05
​​
Brand and Creative Direction
Distinctive positioning, messaging and campaigns that translate business strategy into consistent brand experiences.
03
​​​
Paid Media and Performance
Cross-channel planning and optimization informed by audience insight, experimentation and disciplined budget allocation.
06
​
AI-Enabled Marketing Operations
Practical AI and automation that improve research, analysis, content operations, personalization and team productivity.
03 SELECTED
WORK
A portfolio of systems, not disconnected deliverables.
Selected work demonstrating how strategy, creativity and execution operate together.
01
​​
PayPal and Xoom
​
Global Marketing and Localization at Scale
International marketing and creative programs coordinated across 54 countries and 12 languages, balancing global consistency with local relevance.
Global marketing | Localization | Creative direction
02
​​​
International marketplace
​
Building an Integrated Growth Engine
Affiliate partnerships, paid media, CRM, SEO, social content and brand operations connected into a structured acquisition system.
Affiliate growth | Paid media | CRM
03
​​​​
Growth-stage businesses
​
Brand and Marketing Systems for Growth
Strategy, positioning, customer experience and performance programs developed for technology, consumer and service businesses.
Brand strategy | Digital growth | Experience
04 Experience
Leadership across global brands and high-growth environments.
A focused selection of roles most relevant to my current positioning.
01 2024 — PRESENT
Ticombo GmbH
Digital Marketing Manager
Leading integrated digital marketing across affiliate partnerships, paid media, CRM, social content, SEO and brand operations for an international event marketplace.
02 2023 — 2024
Selected Consulting Engagements
Marketing and Brand Leadership
Advised growth-stage businesses, including Heartland Farms and Lawton Lighthouse, on positioning, digital campaigns, content systems and customer acquisition.
03 2022 — 2023
Simplenight
Marketing, Creative and Experience Consultant
Supported marketing strategy, brand development, digital acquisition and customer experience for a travel and hospitality technology platform.
04 2015 — 2022
PayPal and Xoom
Marketing and Art Director
Led and supported international marketing, localization and creative initiatives across 54 countries and 12 languages.
