Andrés (Mario) Castañeda
I BUILD MARKETING SYSTEMS
THAT TURN COMPLEXITY
INTO MEASURABLE GROWTH
Global Digital Marketing & Growth Leader | Affiliate Growth, Partnerships, Paid Media, CRM, Brand & AI Automation | Ex-PayPal
Integrated Expertise for Modern Growth Challenges
I help organizations connect strategy, execution and technology across the marketing ecosystem.
Global Digital Marketing Strategy
Building integrated marketing roadmaps that connect business priorities, audiences, channels and measurable outcomes across international markets.
CRM and Lifecycle Marketing
Creating customer journeys, segmentation strategies and automated communications designed to strengthen engagement, conversion and retention.
Affiliate and Partnership Growth
Developing partner ecosystems, affiliate programs and scalable acquisition channels aligned with commercial objectives and brand standards.
Brand and Creative Direction
Turning business strategy into distinctive positioning, messaging, campaigns and consistent brand experiences across channels.
Paid Media and Performance
Planning and optimizing cross-channel campaigns through audience insights, performance analysis, experimentation and disciplined budget allocation.
AI-Enabled Marketing Operations
Using artificial intelligence and automation to improve research, content operations, analysis, personalization and marketing productivity.
Marketing leadership built across strategy, data and creativity.
I’m Andrés “Mario” Castañeda, a global digital marketing and growth leader with 20 years of experience building brands, campaigns and scalable marketing systems across the Americas, Europe and Asia.
My career includes seven years supporting PayPal and Xoom, where I worked across 54 countries and 12 languages, as well as leadership roles in international marketplaces, technology companies and growth-stage businesses.
I combine commercial judgment, analytics, creative direction and hands-on execution. This allows me to connect paid media, partnerships, CRM, content, SEO, brand and AI-enabled operations into cohesive programs designed to support measurable business growth.
PORTFOLIO
SELECTED EXPERIENCE
Leadership experience spanning global enterprises, international marketplaces, technology companies and entrepreneurial environments.
PayPal and Xoom
Marketing and Art Director
2015 – 2022 / San Francisco, USA
Led and supported international marketing, localization and creative initiatives across 54 countries and 12 languages. Translated global priorities into market-relevant campaigns while maintaining brand consistency across regions, audiences and communication channels.
Selected Consulting Engagements
Marketing and Brand Leadership
2023 – 2024 / Iowa, USA
Advised growth-stage businesses on marketing strategy, brand positioning, digital campaigns, content systems and customer acquisition. Engagements included Heartland Foods and Lawton Lighthouse.
Ticombo GmbH
Digital Marketing Manager
July 2024 – Present / Berlin, Germany
Leading integrated digital marketing across affiliate partnerships, paid media, CRM, social content, SEO and brand operations for an international event marketplace. Focused on building scalable acquisition systems, improving cross-channel coordination and connecting marketing execution with commercial priorities.
Simplenight
Marketing, Creative and Experience Consultant
2022 – 2023 / New York, USA
Supported marketing strategy, brand development, digital acquisition and customer experience initiatives for a technology platform operating within the travel and hospitality ecosystem.
Earlier experience includes leadership roles in communications, advertising, graphic design, digital experience and creative production.
View my résumé or LinkedIn profile for my complete professional history.
